We dedicate full attention to the selection of raw material and we meticulously take care of their qualitative analysis right at the arrival in our plant in Novi Ligure, Italy. During the production process, we preserve the quality of each ingredient to guarantee our client with products of the longtime Italian tradition, made with few and selected noble raw material.
Looking for the best cocoa
The processing of chocolate starts from selecting the best cocoa beans. We choose the ones from the country of Ecuador, which gives life to one of the world’s finest chocolate.
Our cocoa is the traditional Arriba Nacional from Ecuador, accurately selected from the region of Esmeraldas, Manabì and Los Rios.
The ripe “cabosse” (cocoa pods) are harvested by hand and brought to collective points where they can be opened to separate the pulp and the seeds from the shell.
Seeds and pulp are left to rest for 3-4 days on top of banana leaves or over tanks with a holed base.
Cocoa beans dry in the or in a warm environment through a process which can last up to 15 days. After checking the right drying, the seeds are ready to be checked, selected and stocked in 1,000-kg juta bags.
After 3 weeks of marittime navigation, the cocoa beans’s juta bags reach the port of La Spezia, then stocked in our Company warehouse in Genoa and finally shipped to Novi Ligure 3-4 times a week.
Every single shipping gets inspected and analysed in our Novi Ligure quality laboratory. Cocoa beans’ cut-tests check on the correct drying. The final and ultimate approval comes only after the production of cocoa paste, tasted by our quality team.
First cleaned, then sterilized with high-pressure steam, the cocoa beans are ready to be roasted: as very few companies, Novi runs a low-temperature roasting in order to preserve flavor and high-quality.
Every batch conching is run at different pace, according to the percentage of cocoa paste included: so creaminess and taste of Novi chocolate can perform at its best. And shaping for you.
The secret of our success lies in our products: all of them are made with extremely high-quality raw material
Only Italian hazelnuts. Forever.
The hazelnuts have always been our pride. Since the beginning. With Italian hazelnuts we produce hazelnut paste, the main ingredient in Gianduja chocolate, in Gianduiotto pralines and, above all, our unique Crema Novi. The whole Italian hazelnuts are the pride of our most-beloved and top selling Nocciolato bars.
Our halzenuts, mostly “Tonda Gentile” quality, are exclusively collected from Italian hazel wood and producers (Piedmont) and are among the best available on the market.
Our halzenuts came straight to our Novi Ligure factory plant inside 1.000-kg bags. They hit our storage room 2-3 times a week.
In order to verify hazelnuts’ quality, a sample is taken from any single bag in order to start with organoleptic tests and a cut-test all inside our quality laboratory in Novi Ligure.
We roast our hazelnuts with a warm air system which guarantees the cooking of the seeds starting from their heart, so preserving the hazelnuts from oxidation. After this accurate roasting, hazelnuts are vacuum packed so the flavor could stay intact until production and packing.
Novi Quality Award
Novi Quality Award is a concrete sign of appreciation to the best producers of the “Tonda Gentile Trilobata” hazelnuts, Piedmont’s excellence in terms of halzenut quality and the envy of the world.
Novi Quality Award born in 2016, after signing a Zero KM food-chain new agreement with Coldiretti (the National Confederation of Farmers), which commits our Company to purchase hazelnuts from the over 300 local affiliated producers. Since 2016, the Award Ceremony takes place in the month of May, during the traditional “Sagra della Nocciola” (a famous regional hazelnut festival) in Lu Monferrato, Italy, with the most deserving farms and farmers.
With a solid alliance between famers and companies we can overcome every obstacle, thus ensuring excellence in products for our consumers” – Flavio
Some more excellence
Day by day we improve our recipes and processes, choosing simpler formulation in order to reduce the ingredient list. Keeping searching for the best raw materials.
Made in Italy ingredients
Thanks to the agreement signed with Coldiretti Asti and Alessandria, we select “Tonda Gentile Trilobata”’-quality hazelnuts – the excellence in Novi product – directly from our Piedmont region.
We choose only high-quality Italian almonds. Specifically, the very precious Sicily Almonds.
For our filled hard candies as GocciaMenta Dufour, we only use essential oil of Piedmont peppermint, widely considered among the best in the world for its aroma finess and fine taste.
For the production of our candies, the flavoring of our chocolate and the powdered-mixes, we only use Sicilian citrus fruits.