The Company
Elah Dufour Novi Company is one of the top group in Italian confectionery industry. Our company was founded in 1982 by the local entrepeneur Mr. Flavio Repetto, who first purchased Elah and Dufour brands from bankrupt and then took over Novi Chocolate company - in 1985 - to merge all three brands.
Today, Elah Dufour S.p.A. company also controls Baratti & Milano, taken over in 1999 and GR Generale Ristorazione.
Our brands
The Company is represented on the market by three historical brands of Italian confectionery tradition: Elah, Dufour e Novi.
Since 1909, Elah produces mixes and powdered-preparation for dessert and cakes, toffees and milk tablets. Dufour has always been the home of high-quality candies, with fruit jellies, hard, stuffed and gummy sweets. Novi – since 1903 – produces chocolate specialities with the best cocoa. Novi leads the Italian market in chocolate bars.
Flavio e Guido Repetto
Founder and Chairman of the Group is Mr. Flavio Repetto, while Mr. Guido Repetto - Flavio’s son - is the CEO of the Company.
Flavio Repetto was named “Cavaliere del Lavoro” (Knight of Labor) by the President of the Italian Republic in 1985, awarding his effort and service to the industry.
Our principles
drive us
every day
Making high-quality products, by respecting tradition, has always been our goal and mission. The territory, the passion and the tradition are the inspiring values that we are driven by every day to satisfy our consumers.
The most important ingredient? Our people.
We work to enhance the well-being and the safety of our employees. Through consistent training courses we are providing responses to their need to be updated in order to be aligned with the innovation projects developed by the Company.
We believe in simple products, made with carefully-selected noble raw materials. Safe and high-quality products, that have raised generation of Italians
All our plants are in Italy. And they reflect our choices.
Product innovation and the pursuit of quality translate into the automation of production department inside the plants. In this way the tradition – intended as care for the final product – can express its greater food security.
Novi Ligure
The plant in Novi Ligure has a total surface of aproximately 60.000 sqm. Novi Ligure factory is the Company’s headquarters and the production site of the three brands, Elah, Dufour and Novi.
Bra
The plant in Bra (Cuneo) is responsible for the production of candies and chocolate under Baratti & Milano brand.
Founded in 1858, Baratti & Milano is an historical all-Italian confectionery company taken over by our Group in 1999. Company’s flagship is represented by the “Caffè Baratti & Milano”, right in the center of Turin, one of the oldest, most-prestigious meeting place in Italy. Bra plant has an area of 10.000 sqm.
A certified-quality production line
