Sport
and culture
Sports has always been a major promotion vehicle. And, on top of all, a true passion that brings us closer to people, territory and youngsters.
At the same time, supporting historical places of our culture lets us participate to the artistic and cultural growth of our territory. We always didi t and we will keep doing it.
Novipiù and basketball
From 2010, Elah Dufour Novi company partnered with Casale Monferrato, Italy and his long-time basketball tradition: Novipiù is title sponsor of some of the most important basketball activities and program in the region, enthusiastically supported with passion and continuous spur by Dott. Guido Repetto, CEO of Elah Dufour Novi.
Cycling’s Tour of Italy
Novi has been “Official chocolate” of the 2020 Giro d’Italia (Cycling’s Tour of Italy). Unique and must-see heritage, the Giro has all the credit to unify the country and enhancing the whole Italian territory by carrying on important values as passion, sacrifice, respect, history, but also modernity and innovation, entertainment and social responsibility: values that Novi daily and fully identifies with. Novi brand has been clearly visible in all of the 21 stages, with signage along the route, in the Start and Arrival areas and by doing product-placement activation in the Hospitality areas set up by the Organization.
Ski schools
Novi made history for the timeless tv advertising of climbers and the unforgettable claim “Svizzero? No, Novi!”. That’s why our company can definitely support sports activities… even at high altitude. We support 13 ski schools, special events (Week4Kids in Cortina d’Ampezzo), rafting, hand-gliding and the historic Sporting Club Madonna di Campiglio, which is a long-time sports organization dedicated to 4-18 age.
More sports partnerships
The development of our surrounding area is among our priorities – in sports, too. That’s why we proudly support some traditional Novi Ligure sports activities as ASD Novi Hockey-in-line (U12, U16, Serie C) and “Forza e Virtù” Novi gymnastic club, founded in 1892.
Culture
We reflect our support to the land we operate in by actively participating to its cultural life and growth. Since our Group early days, we partner with historical places and popular events of our culture.
Genoa National Theater
Teatro Nazionale di Genova (Genoa’s National Theatre) combines for almost 100 years of theater with its heartbeat for prose, for both great classics and new drama, from civic theater to comedy, but also devoted to ballet and music. Elah Dufour Novi is proudly supporter of such a cultural project.
